Sport lead

Dr. Lauren S. Tashman

"Train your mind so you can be your greatest competitive advantage."

Dr. Lauren S. Tashman, CMPC is a performance coached based in New York City. She is the Director of Research & Innovation and a Master Coach for Valor Performance, Inc. In addition, through her own coaching business, Align Performance, LLC she works with clients in sport, dance, and business on mindset, leadership, and team/organization culture. Lauren became interested in sport and performance psychology after 13 years of competitive equestrian showjumping. She completed her master's and PhD at Florida State University, studying sport psychology and expert performance. She was an Associate Professor for several years at Barry University and has co-edited several books and has over a decade of experience delivering presentations, workshops, and webinars nationally and internationally to various audiences.

Lauren is endlessly curious about human psychology, dynamics, and performance as well as passionate about helping others make use of the fascinating and ever evolving theory and science behind mindset, high performance, leadership, and teams. „I believe insight is a game changer; combined with intentional and personalized tools and strategies for self-regulation, leading, and teaming, I support individuals and teams to thrive, navigate challenges and pressure, leverage mindset and the power of diverse and connected teams, grow, and ignite sustainable high performance.“


  • Certified Mental Performance Consultant (CMPC) administered by the Association for Applied Sport Psychology (AASP)
  • 2010 PhD in Educational Psychology, Major Sport Psychology, Florida State University (FSU)
  • 2006 Certificate in Program Evaluation, FSU
  • 2005 MS in Educational Psychology, Major Sport Psychology, FSU
  • 2002 BA Psychology, The College of New Jersey
  • 2006 Certificate in Measurement & Statistics, FSU

Work experience

  • Director of Innovation & Science and Master Coach Valor Performance (2019-present)
  • Voice in Sport (VIS) Expert (2021-present)
  • Mental Performance Coach Golf & Body NYC (2018-2020)
  • Director of Mental Performance G2 Academy (2019-2020)
  • Mental Performance Coach Softball Canada Senior Women's National Team (2014 - 2020)
  • Associate Professor in Sport, Exercise, and Performance Psychology & Coordinator of Sport Psychology Services for Barry Athletics - Barry University (2013 - 2017)


  • Performance Excellence: Stories of Success From the Real World of Sport and Exercise Psychology
  • The evolution of a career: navigating through and adapting to transitions in sport, exercise, and performance
  • Global Practices and Training in Applied Sport, Exercise, and Performance Psychology: A Case Study Approach